Google Now Facing Third Antitrust Lawsuit

The last few days have not exactly been full of joy and Christmas cheer for Google. 

One coalition of 38 states and territories and a separate coalition of 10 states have piled on in filing antitrust lawsuits against Google. The Department of Justice brought a third in an October lawsuit against the search and advertising giant. 

“More than 30 states added to Google’s mushrooming legal woes on Thursday, accusing the Silicon Valley titan of illegally arranging its search results to push out smaller rivals,” The New York Times reported. 

“One day after 10 other states accused Google of abusing its dominance in advertising and overcharging publishers, and two months after the Justice Department said the company’s deals with other tech giants throttled competition, the bipartisan group of state prosecutors said in a lawsuit on Thursday that Google downplayed websites that let users search for information in specialized areas like home repair services and travel reviews,” said The Times

“As internal Google documents reveal, Google sought to kill competition and has done so through an array of exclusionary tactics, including an unlawful agreement with Facebook, its largest potential competitive threat, to manipulate advertising auctions,” one lawsuit, Texas v. Google, alleged.

“Google, one of the largest companies in the world, has methodically undertaken actions to entrench and reinforce its general search services and search-related advertising monopolies by stifling competition. As the gateway to the internet, Google has systematically degraded the ability of other companies to access consumers,” said Colorado v. Google, the third lawsuit filed against the company. 

The Department of Justice’s complaint alleged that Google was “unlawfully maintaining monopolies in the markets for general search services, search advertising, and general search text advertising in the United States through anticompetitive and exclusionary practices.”

The heat has steadily risen for Big Tech over the last few years, and it appears, at least for Google, the hot water has reached a boiling point.

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