Twitter Users Roast Bloomberg After Embarrassing Tweet Comparing COVID-19 Vaccine To ‘Lord Of The Rings’

Twitter users blasted Bloomberg News after the outlet posted an embarrassing headline comparing the possibility of a universal coronavirus vaccine to the One Ring from J.R.R. Tolkien’s legendary fantasy trilogy “The Lord of the Rings.”

Writing under the heading, “One Shot To Rule Them All,” Bloomberg editor Mark Gongloff summarized an opinion piece on the site that described the possibility of a vaccine that would not just protect against all current and future variants of COVID-19, but also the SARS, MERS, and other viruses in the same family. That summary was posted in Thursday’s edition of “Bloomberg Opinion Today,” the site’s opinion roundup newsletter.

Bloomberg tweeted out the article early Friday morning. “One Covid shot to rule them all, one Covid shot to find them, one Covid shot to bring them all and in the darkness bind them,” read the Twitter tagline for the article.

That line is a reference to the One Ring, the legendary artifact which is central to the plot of “The Lord of the Rings” trilogy of books, movies, and upcoming Amazon Prime series. Unfortunately, Bloomberg seemed to have overlooked the fact that in the story, the Ring is an object of evil, which the story’s antagonist, the Dark Lord Sauron, wants to use to take over the fictional world of Middle-Earth. In particular, the line used by Bloomberg is part of a poem used within the story to describe the Ring. It refers to the fact that the ring exists to bind the people of the world under his power through the One Ring:

Three Rings for the Elven-kings under the sky,
Seven for the Dwarf-lords in their halls of stone,
Nine for Mortal Men doomed to die,
One for the Dark Lord on his dark throne
In the Land of Mordor where the Shadows lie.
One Ring to rule them all, One Ring to find them,
One Ring to bring them all and in the darkness bind them
In the Land of Mordor where the Shadows lie.

Twitter users were quick to point out the oversight.

“Your idea of a vaccine endorsement is to analogize the COVID-19 vaccine to an evil ring forged by a demonic power so he could conquer and control the world through death and destruction? Kinda think you maybe should’ve workshopped that one a bit more,” Sean Davis, co-founder of The Federalist, tweeted.

“Do they know what the one ring was all about?” tweeted “Black Hawk Down” and “Tenet” actor Matthew Marsden. “Hint….it’s not good.”

Someone at Bloomberg should really watch #LOTR and learn what that quote was really about…” Young Americans for Liberty Vice President of Communications Reed Cooley tweeted. “They made a point here, just not the one they were trying to make.”

Other responses to the tweet are below:

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